Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.
Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.
We have a saying here at Silver Cross:
There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials; the rest is easy.
We are committed to providing world class customer services throughout your Silver Cross experience. Find out more.
Read about the history of Silver Cross, from a postman's idea in 1877 through to modern day. Find out more
Having a big idea is one thing, but thinking small and paying attention to detail is how we develop our products. Find out more
Download a copy of our latest brochure. Find out more
From humble beginnings in Leeds to globe-trotting distribution. If you are visiting this website from outside of Australia then find your nearest distributor here. Find out more
Stay up to date with all Silver Cross Australia news, events and more on the Silver Cross Australia blog. Find out more