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Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.

We have a saying here at Silver Cross:

There is no secret to making the world's finest prams - Just take 140 years of experience and add the finest materials; the rest is easy. 

Design & Detail

Having a big idea is one thing, but thinking small and paying attention to detail is how we develop our products.  

International Distribution

From humble beginnings in Leeds to globe-trotting distribution. If you are visiting this website from outside of Australia then find your nearest distributor here. Find out more